Digital Marketing Manager

Who are we?

OnSecurity is a rapidly growing IT security firm that’s disrupting the traditional model of penetration testing. Our online platform provides clients with CREST-approved penetration testing via our intuitive portal.

Due to demand we are currently on a mission to hire a digital marketing manager. With a great working space in one of the UK’s thriving Tech Hubs, flexible hours and friendly office environment - it’s a great place to make your mark.

First 90 Days

  • Build out a 12 month digital marketing strategy to achieve targets with spend required to acquire them at agreed CAC
  • Outline core channel plan (i.e PPC and SEO) alongside other digital channels to trial.
  • Bring PPC in-house with test and optimisation strategy.
  • Develop an SEO strategy with a view to drive 40% leads from organic search and the resource required to do so.
  • Increase visibility on social platforms (eg. Linkedin, twitter) to drive brand awareness, engagement and leads.
  • Build and optimise relevant landing pages to maximise on land to PQL conversion rate.
  • Set up and manage reporting dashboard on key metrics.
  • Gain traction with “Hackstream” - both by optimising twitch and reviewing other opportunities.

What does success look like in 1 year?

  • Increase PQL by 10x over the 12 month period within agreed CAC.
  • Predictable lead generation through digital campaigns
  • Improved conversion metrics from land to PQL
  • Discovery of at least one additional digital chanel outside of PPC and SEO that delivers > 10% of PQLs
  • Opportunity to continue to scale core digital channels with additional budget.
  • Expanded campaigns outside of UK to IE and US markets.
  • Decision on whether “Hackstream” is a valuable source for awareness, interest and PQLs.

Key responsibilities

  • Ownership of the digital marketing strategy
  • Responsible for digital marketing budget, targets and spend allocation.
  • Manage all digital channels with a particular focus on PPC and SEO.
  • Testing out new and innovative campaigns access a range of digital channels to provide new sources of lead generation.
  • Bringing on freelancers and agencies as and where appropriate to maximise campaign and spend efficiency.
  • Constantly challenging the digital marketing status quo, looking for continual improvement in converting prospects both off and onsite.
  • Reporting on campaign effectiveness using data to evaluate the end to end experience with recommendations and actions for improvement.
  • Utilising the right tech stack to optimise the user journey from end to end.

Skills

  • 3-5 years in digital marketing
  • Experience in owning and leading strategy across paid and non-paid digital channels, including SEO
  • Hands on experience of building, managing and optimising campaigns across PPC, display and paid social - ideally LinkedIn Performance mindset- ability to understand the levers that drive performance and the actions needed to optimize campaigns (audience, bids/budgets, creative, conversion rate levers)
  • Background in experimentation and on-site optimization with experience in landing page optimisation tools.
  • Ability to manage multiple projects and work streams at the same time in a fast paced environment.
  • Metrics driven with strong analytical skills continually measuring and improving results across all channels and the ability to take clear actions from data.
  • An excellent communicator, proactive in reporting results and key learnings
  • Self-starter with a high degree of motivation
  • Collaborative, enjoys working in cross-functional teams in a dynamic environment

Interested? Please get in touch.

Job Details

  • Location

    Bristol, United Kingdom or Remote

  • Job Category

    Marketing

  • Job Type

    Full time

  • Posted Date

    20 Nov 2020